Since 2018, I have been developing product ranges, negotiating purchases, and coordinating commercial promotions for the website Missnumerique.com.
Services
Client
Missnumerique
Year
2018
Website
Company
Missnumerique has been ranked as the n°1 photo and video e-commerce website in France, 4 years since 2018, according to Capital and the Statista institute.
Missnumerique is an e-commerce site offering more than 8,000 products and 250 brands, specializing in photography, video, and studio equipment.
With over a million orders, 400,000 customers, and 120,000 parcels shipped each year to 20 countries, Missnumerique has been ranked as the number one Photo/Video e-commerce site in France by Capital, for the fourth consecutive year since 2018
Goals
I work closely with the marketing, purchasing, customer service, and IT teams to develop a relevant commercial offer in line with industry trends.
- Develop product ranges: Identify customer needs, conduct competitive analysis, and optimize the assortment of the range. I manage a portfolio of +4000 references.
- Negotiate with suppliers: Strategic collaborations with brands and distributors in Europe, Asia, and the United States to optimize purchases and the planning of commercial promotions.
- Design marketing strategies: Coordinate commercial promotions, implement multi-channel marketing actions: thematic stores, newsletters, product launches on social media, setting up workshop seminars, promotional videos.
- Manage the product portfolio: Monitor and optimize the product life cycle, ensuring their relevance and performance in the market.
- Analyze performance: Regular studies on competitive positioning, product pricing, and generated margins.
Result
Average annual revenue growth of 15% in my product categories
During my 5 years at Missnumerique, I launched over 50 new brands, totaling around 2500 products. I also established new commercial partnerships in the United States and Asia, which led to a 15% increase in revenue, allowing us to exceed an annual turnover of 50 million euros in 2023.
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